Will has been the Representative of the Retail Soy Group since 2019 to address a sector-wide gap in the demand for sustainably produced soya. He is also a Founding Director at 3Keel Group Limited where he developed the sustainable commodities business unit. In his career spanning nearly two decades he has advised business, governments and the third sector on sustainability issues while being the key advisor for some of the world’s biggest businesses and financial institutions on building low impact, resilient supply chains and portfolios. In 2017 he launched 3Keel Data Services to support deforestation and sustainable commodity mapping within indirect downstream supply chains for soy and palm oil.